This collaboration came about when I was contacted by fashion student Isabel Blincow. A small group of us worked together to create a street style fashion LOOK book, showing off the the latest spring trends. Popular street brands such as Carhart, Nike, Puma and Eastpack were utilsed by Isabel who dressed all the models. We filmed on location in Birmingham as to give the overall video a street feel, we steered away from areas such as Digbeth as we wanted it to be more inovative and felt that area had been overdone. The colour pallet is primarliy neon, as this trend is very popular amongst trendy young audiences who this video is targeted towards.